As AI continues to integrate more deeply into our lives, these tiers help us navigate the landscape of ethical AI. Whether you're just starting with Self-Attested products or aiming for the top with Fully Trustworthy ones, understanding these levels is key to building and maintaining trust in the technology we use every day.
Natural Velocity provides a four-tier framework to assess the ethicality of AI product, services and service providers, centred on industry-specific use cases. You can find out more about the four Natural Velocity tiers elsewhere on this site
Healthcare
Self-Attested: MedlinePlus AI Tools: Provides tools for basic AI model development and ethical self-assessment.
Verified Compliance: Zebra Medical Vision: Uses AI to detect medical conditions, adhering to GDPR and HIPAA compliance in Europe and the USA.
Certified Integrity: Google Health’s AI Tools: Ensures compliance with the EU’s Medical Device Regulation (MDR) and the USA's FDA standards.
Fully Trustworthy: IBM Watson Health: Meets the highest standards of ethical compliance and data privacy under international health regulations.
Financial Services
Self-Attested: H2O.ai: Provides AI tools for basic fraud detection and risk assessment, with self-assessment on ethical use.
Verified Compliance: FICO AI: Adheres to the USA's Fair Credit Reporting Act (FCRA) and Europe’s GDPR.
Certified Integrity: AI Fairness 360 (IBM): Ensures AI models used in finance comply with ethical and regulatory standards.
Fully Trustworthy: Microsoft Responsible AI: Provides tools to build fully compliant AI systems that meet global financial regulations.
Retail
Self-Attested: Salesforce Einstein: Offers AI tools with self-assessment features for ethical use in customer data handling.
Verified Compliance: Google Cloud AI for Retail: Helps retailers comply with GDPR and CCPA through built-in ethical safeguards.
Certified Integrity: SAP AI Solutions: Focuses on ethical AI deployment, ensuring compliance with global data privacy laws.
Fully Trustworthy: AWS AI Services: Provides fully compliant AI tools that meet the highest standards of ethical use in retail.
By aligning your AI objectives, practices and sourcing (own or operate) with these standards at each tier, organisations can confidently progress toward achieving higher levels of ethical compliance and trustworthiness in their AI products and services.
So, next time you’re evaluating an AI product, take a look at which tier it falls into—it’ll give you a pretty good idea of how seriously they’re taking ethics.
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